Presently, the most common ways individuals receive news and media are traditional, like TV, radio, and print. Though they may someday compete with the major companies, podcasts are quickly emerging as the hottest new thing.

A common feature of our cultural landscape is podcasts. They were considered a niche idea when they first appeared in the early 2000s and were unlikely to compete with radio. But according to recent research, 32% of Americans now tune in to a podcast at least once every month. It has developed into a rich and varied audio format, with contributors ranging from amateurs using a microphone and a laptop to major news and entertainment companies.

Podcasts are more widely used now than ever and are accessible on many social media sites, including Spotify and Youtube. Here, we’ll explore the factors why podcasts reign supreme today and some podcasting guides before you get started with one.

What Is a Podcast?

Simply put, a podcast is a digital format made up of audio (or video) episodes with a common theme. While there are barriers to entry for many forms of media, a podcast is easy to make. Podcasters require the most fundamental tools to get started, such as recording software and a microphone. Anyone can record and disseminate content because podcasts are usually unregulated.

Podcasters often record, edit, and share digital content with listeners. They can share the podcast episode directly through their website, upload it to YouTube, or upload audio files to a service that hosts podcasts (such as Apple or Google Podcasts and Spotify).

A podcast can draw listeners in a variety of ways once it is published. Users can find new podcasts via podcast directories and subscribe to them. Strong SEO (search engine optimization) can also help a podcast acquire listeners because major search engines show podcast episodes in search results.

What Is the Purpose of Podcasts?

Although every podcast has the same objective, they are meant to be entertaining. A podcast can be listened to for informational purposes, to stay updated on current affairs, or just for entertainment.

A podcast can be an effective tool for marketing. Use podcasting to grow your following, market to potential customers, or promote your company. Building a following for your podcast can also help you establish credibility.

A podcast has the power to educate, motivate, or engage its listeners. A podcast’s primary purpose is to distribute content. While some people like to read articles, others would rather listen to things. Podcasters can use the format in various ways because it is adaptable.

Why Are Podcasts So Popular?

It’s evident that podcasts have a large following, but why is this particular media kind so well-liked? The simplicity of enjoying podcasts is one of its most alluring qualities. People can listen to several podcasts for free at home or on the road.

Since there are so many different podcasts, almost anyone may find one that suits their preferences and interests. There is a podcast for every possible listener, from informative to hilarious podcasts.

Using a podcast to multitask is a great idea. Audio podcasts don’t demand much time or attention, though. A podcast can be listened to while working, doing chores, or even working out.

People can interact with a bigger group when they listen to podcasts. Finding individuals who share one’s interests and passions might be facilitated via podcasts. There are active subreddits or Discord channels for many podcasts where listeners can communicate with one another.


  • While most need time, podcasts don’t have a high initial investment. You don’t need to invest much money to start a new podcast.
  • While some forms of entertainment can be challenging to consume, podcasts are incredibly accessible and easy to digest. Your listeners will be free to access your podcast whenever it suits them.
  • It’s a simple method of information sharing. Podcasts are a fun and efficient way to disseminate knowledge of various kinds. Podcasts are a terrific way to communicate with your audience, whether you want to educate them or talk about a new product.
  • It keeps your audience engaged. Any successful digital marketing strategy must focus on engagement. You may keep your target audience’s interest with a podcast.
  • Increased reach. If your podcast is a hit, word-of-mouth advertising will help you grow your listenership. It’s a powerful strategy for attracting new clients.


  • It requires time. You must schedule time to record and edit episodes to create a podcast. Additionally, you’ll need to market your podcast to attract more listeners.
  • Not everyone listens to podcasts. Although there is a sizable audience for podcasts, not everyone finds them enjoyable. You must decide whether a podcast is the best way to engage your audience before you start one.
  • It must be entertaining. Most listeners will lose interest quickly if your podcast isn’t interesting. Think carefully about the kind of content you want to produce if you’re considering beginning a podcast.

Should You Start a Podcast?

You might be wondering whether podcasting is appropriate for your company now that you know what it entails.

Podcasts are a powerful content marketing tool. You may expand your audience or maintain contact with the one you already have, and if you have an email list, you may also quickly distribute podcast episodes to your subscribers.

With that, it’s crucial to consider the larger picture before beginning a new podcast. So be mindful of balancing the benefits and drawbacks before starting.


ITPulse is a wholly information technology communication (ICT) news website, with a special focus on the African continent. The website provides up-to-date biz-tech news, analysis and comprehensive and thorough insight into the continent's ICT terrain

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