Facebook Twitter LinkedIn RSS
    Trending
    • Samsung raises smartphones’ bar with launch of Galaxy Z Fold7, Flip 7 and Flip 7R
    • Jumia replatforms its retail media program to Mirakl Ads to enhance marketplace advertising
    • Nigeria targets 95% digital literacy by 2030
    • The $200 billion quest for reliable electricity, By Elvis Eromosele
    • A2P messaging license to cost N10 million, NCC announces
    • Nigeria Innovation Summit unveil agenda for 10th Conference
    • Vesti to host over 1,500 entrepreneurs, investors, and diaspora leaders at Prosper Conference 2025
    • PalmPay takes on Nigeria’s 90% insurance gap
    Facebook Twitter LinkedIn
    ITPulse.com.ngITPulse.com.ng
    • News
    • Interviews
    • Blogs
    • Analysis
    • Opinion
    • Videos
    • Press Releases
    • Pictures
    • Advertise
    ITPulse.com.ngITPulse.com.ng
    Home»Blogs»LG launches new campaign “Life’s good when you get more love”
    Blogs 3 Mins Read

    LG launches new campaign “Life’s good when you get more love”

    mmBy ITPulseAugust 16, 202314 Views
    Facebook Twitter WhatsApp Pinterest LinkedIn Reddit Tumblr Email
    Share
    Facebook Twitter LinkedIn Pinterest Email

    New Video Campaign, as Part of Brand’s Reinvented Strategy, Aims to Shine a Light on Everyday Love Stories and Help Customers Identify Loving Moments With Family 

    LG Electronics (LG) has launched a new campaign of short videos titled Life’s Good When You Get More Love – interweaving the LG family even more intricately into its customers’ everyday life, and showcasing those sometimes-unnoticed everyday loving moments experienced in the home.

    Just as families care for and rely on each other, so too does LG care about its customers and aims to support and facilitate the ever-strengthening bond between grandparents, parents, children, and extended family members, because Life’s Good When You Get More Love.

    “LG is a brand that transcends generations and regions, and our innovative products are created not only for convenience, and from a technology leadership position, but to highlight ‘Life’s Good’, and to help customers care, share, and support each other in the home”, said IL HWAN LEE, MEA Regional CEO, LG Electronics. “As part of our new brand strategy, this new campaign, Life’s Good When You Get More Love, will help LG resonate more deeply with our customers across the region as they see how our products can shape even the smallest of interactions into something loving.”

    The web series, which includes eight (8) episodes in the style of a modern sitcom, began in July with the teaser video. While each episode includes an LG product–from entertainment to refreshing, convenience, and hygiene–the focus is on the family and how seemingly innocuous everyday situations can breed opportunities for a love gesture in the home.

    Getting straight to the point, each 15-20-second video will start at the point of everyday tension and deliver a solution: we see a midnight fridge raider getting caught out; discover why siblings are the best partners-in-crime; and learn that sometimes, true love means faking a smile. Each video is an example of an everyday instance, or potentially troublesome situation, that can be avoided with a little of Life’s Good love.

    According to the Managing Director LG Electronics West African Operations, Mr. D.Y Kim, The Life’s Good When You Get More Love campaign will shed light on the wide range of LG products that seamlessly integrate with family life and also give customers an opportunity to virtually explore the home central to the web series, boosting interaction and engagement while striving to add greater vitality to the brand. Customers can also choose their own ending, with alternative conclusions filmed for each short episode that are a nod to our shared experiences.

    The Life’s Good When You Get More Love web series campaign ties in effortlessly with LG’s recently unveiled new brand direction and visual identity, which presents a more dynamic and youthful look, while also maintaining and reiterating the brand’s core values of ‘Uncompromised Customer Experience’, ‘Human-centered Innovation’, and ‘Warmth to Power a Smile’. The company is on the path to iconic status, and these short videos highlight LG as an enabler of small love gestures, creating a celebration of family that translates not only in Nigeria but throughout the African and Middle East regions.

    LG Life’s good
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Telegram Email
    mm
    ITPulse
    • Website
    • Facebook
    • Twitter
    • LinkedIn

    ITPulse is a wholly information technology communication (ICT) news website, with a special focus on the African continent. The website provides up-to-date biz-tech news, analysis and comprehensive and thorough insight into the continent's ICT terrain

    Related Posts

    Samsung raises smartphones’ bar with launch of Galaxy Z Fold7, Flip 7 and Flip 7R

    July 10, 2025

    A2P messaging license to cost N10 million, NCC announces

    July 9, 2025

    Verve: Powering Africa’s payment evolution for over 15 years

    July 7, 2025

    Leave A Reply Cancel Reply

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    Latest Posts

    Samsung raises smartphones’ bar with launch of Galaxy Z Fold7, Flip 7 and Flip 7R

    July 10, 2025

    Jumia replatforms its retail media program to Mirakl Ads to enhance marketplace advertising

    July 10, 2025

    Nigeria targets 95% digital literacy by 2030

    July 9, 2025
    About
    About

    Itpulse.com.ng is a wholly information technology communication (ICT) news website, with special focus on the African continent. The website provides up-to-date biz-tech news, analysis and a comprehensive and thorough insight info the continent's ICT terrain.

    Contact us: editorial@itpulse.com.ng

    Facebook Twitter LinkedIn RSS
    Latest Posts

    Samsung raises smartphones’ bar with launch of Galaxy Z Fold7, Flip 7 and Flip 7R

    July 10, 2025

    Jumia replatforms its retail media program to Mirakl Ads to enhance marketplace advertising

    July 10, 2025

    Nigeria targets 95% digital literacy by 2030

    July 9, 2025
    Popular Posts

    Nigeria’s Digital Awareness Programme Wins Top Global ICT Award

    July 8, 2025

    Nigeria Data Protection Commission fines MultiChoice Nigeria N766.2 million for privacy violations

    July 7, 2025

    Samsung raises smartphones’ bar with launch of Galaxy Z Fold7, Flip 7 and Flip 7R

    July 10, 2025
    © 2017 - 2025 Itpulse. Designed by Max Excellence.
    • Terms & Conditions
    • Privacy Policy
    • Advertise
    • Contact Us

    Type above and press Enter to search. Press Esc to cancel.