Data presented by OnlyAccounts has revealed that Instagram, the third-largest platform in the social media space is the favorite among social media users, even though Facebook and TikTok convincingly lead in the number of users, Instagram.

According to the data, almost 16% of social media users named Instagram as their number-one social media platform, 2% more than Facebook, and double the share of TikTok.

The data shows that the number of Instagram users has swelled over the past few years. According to Statista data, the photo and video-sharing social networking app is expected to hit 1.3 billion users in 2023, 86 million more than a year ago. By 2027, this figure is expected to grow by another 17% and hit 1.56 billion worldwide. And while that is still far less than Facebook`s or TikTok`s user count, both social media giants are losing the race with Instagram when it comes to popularity in the social media space.

According to the latest Digital Global Overview Report, 15.7% of social media users aged between 16 and 64 named Instagram their favorite choice, 1.5% more than six months ago.

Facebook ranked as the second most popular platform, with a 13% share among respondents. However, statistics show the social media giant has lost some popularity since April, when 14.2% of social media users named it their top choice.

The DataReportal survey also showed that Instagram is far more popular than TikTok, which had only a 7% share among respondents. Still, this represents an increase from a 6.1% share the short-form video platform had six months ago. X, formerly Twitter, ranked in the middle of the list with a 3.2% share among social media users, almost the same as in April. The survey showed Snapchat was the least popular among social media users, with only 1.3% of respondents naming the platform their favorite choice.


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