M-KOPA Nigeria has released its inaugural Impact Report, marking a historic achievement: over ₦230 billion in credit unlocked for more than 1 million customers. Nigeria has officially become the company’s fastest-growing market, proving that flexible digital financing is the key to unlocking the potential of the country’s informal economy.
The report underscores how digital access transforms “Every Day Earners” into digital entrepreneurs:
- 77% of customers use their devices or loans to generate income.
- 75% report higher earnings since joining M-KOPA.
- 290,000 users accessed a smartphone for the first time via the platform.
- 81% of long-term customers have seen a direct improvement in household expense management.
For many, a smartphone is no longer a luxury; it’s a digital storefront. “With my smartphone, I keep in contact with suppliers, manage my salesgirls, and even post TikTok videos of my food.” — Suliyat, Rice Seller & Digital Entrepreneur.
Nigeria now hosts M-KOPA’s strongest agent network across all global markets. With 11,000 active Direct Sales Agents, the local operations boast a nearly non-existent turnover rate of 0.1%.
- 99% of agents report increased earnings.
- 56% of agents found their very first income opportunity through M-KOPA.
- Career Growth: Agents like Adewunmi have transitioned from new mothers seeking work to Sales Leads managing teams of 20, citing gains in confidence and professional negotiation skills.
M-KOPA is making significant strides in financial inclusion for women, who often face the steepest barriers to formal credit: Notably, 52% of female customers accessed their first-ever formal loan through the platform.
By partnering with giants like MTN, Samsung, and HMD, M-KOPA has embedded itself into the fabric of Nigerian daily life. As Babajide Duroshola, General Manager of M-KOPA Nigeria, notes:
“Nigeria represents extraordinary potential… when Every Day Earners gain access to the right tools, they create stability and long-term progress for their families.”
With the lowest agent turnover in the group and a rapidly digitizing economy, M-KOPA Nigeria is positioned not just as a lender, but as a primary engine for local economic resilience.