International wellness technology brand Amezcua is marking its 20-year milestone with the global rollout of the GX-1 Bio-Reset System, a non-powered grounding mat designed for use as part of everyday wellness routines.
The launch signals the first phase of Amezcua’s 2026 expansion across the Middle East, Central Asia and Sub-Saharan Africa, regions experiencing accelerated growth in consumer-led, lifestyle-oriented wellbeing adoption.
Nigeria’s wellness and personal care market is experiencing a significant surge, with the beauty and personal care sector alone valued at approximately USD 7.8 billion in 2023. This rapid growth, expected to continue with a compound annual growth rate (CAGR) of over 17% in certain segments between 2023 and 2027, is driven by a profound shift toward preventive health, natural products, and holistic well-being.
Designed for daily use at home or at work, the GX-1 requires no electricity, charging, batteries, or powered connection. As a non-powered mat, it does not generate electrical current or emit signals. The system includes a conductive connection wire linking the primary mat to a secondary floor contact pad. The portable mat is intended to complement rest, recovery and overall well-being routines as part of broader lifestyle practices.
Amezcua is a wellness technology brand under QNET, a wellness and lifestyle-focused direct selling company. This latest launch reflects the organisation’s continued focus on accessible, nature-inspired wellness solutions.
“Over the past two decades, we have observed a global shift from reactive healthcare to proactive wellbeing”, said Mattias Mildenborn, Chief Executive Officer of QNET. “The GX-1 reflects that transition by offering a simple, non-powered solution designed to integrate seamlessly into modern lifestyles without requiring additional digital dependency,”
Grounding – sometimes referred to as “earthing” – is a wellness practice that continues to attract interest internationally.
Amezcua emphasises responsible communication in the evolving wellness space and positions the GX-1 as a lifestyle wellness product and not a medical device.
Elena Khoo, Chief Marketing Officer of QNET, said transparency is essential as consumer literacy continues to grow. “The wellness sector is evolving rapidly, and consumers are increasingly discerning. Our responsibility is to communicate clearly that grounding is positioned as a complementary lifestyle practice, not a form of medical care or intervention. Transparency builds long-term trust.”
Materials, Safety and Quality
The GX-1 is made with an electroconductive polyurethane (PU) upper layer and Thermoplastic Polyester Elastomer (TPE) foam for the base layer. Independent testing conducted by Bureau Veritas confirmed that the materials comply with the European Union’s Registration, Evaluation, Authorisation and Restriction of Chemicals (REACH) chemical safety regulation, with no Substances of Very High Concern (SVHC) detected. The materials are hypoallergenic and safe for prolonged skin contact. The product is manufactured under an ISO 9001:2015-certified quality management system and is positioned as a non-powered general wellness mat, not a medical device.
Product Formats and Everyday Use
The GX-1 is available as a pack of two: a large mat and a small mat. The large mat is designed for versatile use — for example, placed on a bed beneath a sheet, used on a chair or sofa, or used as a yoga mat as part of a personal wellbeing routine. The small mat is designed for portability, including use when seated during travel (such as flights) by placing it at the feet or at a work desk. For users who want extended coverage, the two mats can be connected to create a larger continuous grounding surface.
The product is available through the official QNET e-store and via authorised Independent Distributors in participating markets.
As Amezcua expands into new regions throughout 2026, the GX-1 launch signals the brand’s continued focus on nature-inspired wellness technologies adapted for contemporary lifestyles.