Author: ITPulse

In a groundbreaking move to foster academic excellence and empower the next generation of leaders, Accra Institute of Technology (AIT) has declared its commitment to providing generous scholarships for potential international students within the ECOWAS Region to boost regional educational mobility. Professor Clement Dzidonu, the President of AIT, said that the esteemed university is thrilled to announce the implementation of half and full-tuition fee scholarships, creating unprecedented opportunities for bright minds to pursue their dreams of higher education. “Recognizing the importance of quality education and the impact it can have on individual lives and society as a whole, AIT’s management,…

By Marcus Zackey The retail industry has witnessed a remarkable transformation in recent years due to the widespread adoption of mobile devices, leading to the emergence of M-commerce (mobile commerce). This paradigm shift has changed how companies engage with their customers and effectively drive sales. Mobile devices can collect and provide retailers with huge amounts of information to personalise their messaging based on customer behaviour, preferences, and unique interests. This has resulted in mass marketing being phased out, as brands and businesses can now rely on much smarter advertising mechanisms. The growth of this trend has compelled retailers to adapt…

QNET has launched the second phase of its financial literacy programme, FinGreen, to equip the youth in Nigeria with the knowledge needed for socio-economic empowerment. Like its pilot programme, the second phase will employ the train-the-trainers model, ensuring that the learning is transmitted to the community for a more sustainable outcome. The programme’s pilot phase trained 20 participants, who, using the peer-to-peer module in Lagos, Oyo, Osun and Ogun states, trained a total of 572 beneficiaries in just two months. The total number of beneficiaries in the pilot phase reached 592, exceeding the initial forecast of training 420 young people.…

The government of President Bola Ahmed Tinubu should without delay toe the path of the Indian government which recently imposed restrictions on the import of laptops, tablets, all-in-one personal computers and ultra-small computers and servers with immediate effect. This is in the spirit of product nationalism whereby countries deliberately promote patronage of homemade products and services to boost local productivity, create more jobs, encourage proficiency, and discourage capital flight. In addition, this will help build faith in Nigeria which is President Tinubu’s new sermon. Some Nigerian technocrats and ICT professionals have recommended the India policy for the Nigerian government, arguing…

Konga, Nigeria’s leading composite e-commerce giant, has pledged to roll out a feast of discounts and best-priced deals tailored to various segments of customers for its Back-to-School promotion which runs from Monday, August 14 to Monday, September 11, 2023. Sources at Konga insist that the company is keen to assist parents, students, schools and other corporates save big in view of economic realities, with thousands of heavily-discounted items expected to go on sale online at www.konga.com and offline in every Konga retail store nationwide, effective from Monday when the campaign kicks off. Riding on the popular #BacktoSchoolwithKonga, the month-long sale…

Data presented by OnlyAccount has shown that in the last five years, brands across the world have spent a whopping $90 billion on influencer ads, an indication that the rising popularity of influencers has boosted the total spending in this market to record highs. Over the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential users practically overnight. According to the data, marketers use influencer advertising because it is effective. The strong bond between influencers and their followers helps them to raise brand awareness, increase reach,…

Establishing and managing a business in Nigeria can be very challenging, especially when competing for customer attention and scarce resources. Delivering exceptional customer experience would be a strategic approach for businesses operating in Nigeria that want to stand out, take advantage of the opportunities, break-even, and stay successful. Businesses usually have a common goal of expansion. However, when the competitive business landscape is fierce, mere linear growth may no longer suffice. Instead, companies should strive for growth at scale to increase their revenue without a significant influx of additional resources. One of the most crucial starting points for growth at…

With technology and innovations permeating all sectors of life and redefining governance and development, Digivation Future Summit 2023 is set to probe the place of Africa in the unfolding global space that is defined by technology, business and innovation.   These were the words of Dr. Bayero Agabi, President of Digivation Global Network, owners of DFS.   In a press conference held in Lagos, Dr. Bayero said Africa must have a loud voice in the global economy now influenced by technology innovations from Cyber security to big data, artificial Intelligence and robotics.  The summit scheduled to hold on the 11th…

QNET, an e-commerce-based direct-selling company has pledged to support local initiatives and charities that are focused on financial education, health and sustainable development as part of the several initiatives aimed at giving back to the Nigerian community. The company stated this during the weekend at an expo, which coincides with its 25th anniversary in Lagos. “As part of our anniversary celebrations, we have pledged to support local initiatives and charities focusing on financial education, health, and sustainable development. This is in line with our strong commitment to corporate social responsibility, and youth empowerment,” said Biram Fall, QNET Sub-Saharan Africa Regional…

A Nigerian, Dr. Obadare Peter Adewale, Co-founder/Chief Visionary Officer (CVO), Digital Encode Limited, has emerged as Forbes Best of Africa Outstanding Digital Trust Leader of the Year 2023. The award is another testament to Dr. Obadare, a well-recognized subject matter expert with numerous successful engagements to his credit in Africa. A letter of notification of his nomination, signed by Mark Furlong, President, Custom Solutions Media, for Forbes Media, reads: “Through its awards, Forbes acknowledges and celebrates Dr. Obadare as among exemplary leaders, top businessmen, political leaders and dynamic personalities with records for far-reaching impacts and positive contributions to the development…