The International Federation of Association Football (FIFA) has announced vivo as an official sponsor in the smartphone industry with its new foldable device the X Fold+ as the first official foldable smartphone of the World Cup Qatar 2022.
The X Fold+, which was launched in mainland China in conjunction with FIFA’s 118th anniversary will appear in Qatar 2022 matches to provide support for the preparation and staging of the event. As the exclusive official smartphone sponsor of the FIFA World Cup Qatar 2022, vivo will connect international football fans, who are as passionate about the beautiful game as vivo is, through its industry-leading smartphone technology.
“Football has the power to bring people together. vivo believes that innovation can help football fans build a community and share exciting World Cup experiences with everyone across the globe, whether they are watching the games at a football stadium or enjoying the experience from afar,” said Spark Ni, Senior Vice President and Chief Marketing Officer at vivo.
During the FIFA World Cup Qatar 2022™, vivo will provide industry-leading flagship smartphones to FIFA World Cup staff to help them complete their preparations with cutting-edge technologies, and boost the hosting of a successful event.
vivo will also launch the #vivogiveitashot campaign during the FIFA World Cup Qatar 2022™ to celebrate the event. Through this campaign, vivo hopes to recreate those beautiful and impressive moments and also show the courage of people who tackle challenges head-on. It’s believed this campaign will give people across the globe the power to express themselves through their love of football and the FIFA World Cup Qatar 2022™.
vivo signed a six-year sponsorship agreement with FIFA in 2017, and this year’s event in Qatar will be the second World Cup vivo has sponsored after having done the FIFA Confederations Cup 2017TM, the FIFA World Cup Russia 2018TM and the FIFA Arab Cup Qatar 2021TM. For football events, vivo also sponsored the UEFA EURO 2020™. vivo remains committed to supporting the development of football through its various football sponsorships.