Leveraging its Partner Connect Program, Global cloud communications company, Infobip at the end of 2021 gained 280 partners, including system integrators, value-add resellers, consultants, BPOs and digital marketing agencies.
These partners joined forces with Infobip in 2021 to create end-to-end, omnichannel customer experiences for their clients.
Disclosing this, Infobip said since the program was introduced, it has traditionally helped partners and their customers transform business opportunities at scale by connecting them to powerful communications solutions and expertise.
The company noted that these partners leverage Infobip’s global network of 700+ direct operator connections, spanning 200+ countries, where they are offered the opportunity to tap into a customer engagement and service market projected to reach a combined value in excess of $25bn by 2025.
“Creating connected customer experiences is at the heart of what we do, and central to partners’ clients’ digital transformation. Our Partner Program allows them to leverage our global experience, connectivity, communication solutions, and industry expertise to create innovative client solutions that drive business growth,” explained Veselin Vuković, VP Strategic Partnerships at Infobip.
The Infobip’s Partner Connect Program typically offered a dedicated partner development manager, access to relevant tools and support teams to maximize their partnership journey – from integration, business planning and identifying opportunities to approaching clients and implementing use cases.
However, using feedback from the ecosystem, Infobip was motivated to revamp the program with elements designed to accelerate the market potential via partnerships on the world’s most connected cloud communication platform in order to be ready to scale every opportunity.
Central to Infobip’s improved Partner Connect Program is its emphasis on personalized and in-person engagement via partner managers as well as digital engagement via Infobip’s new Partner Relationship Management model. In effect, it offers a personal relationship wrapped in a digital experience.
The program tracks for the types of organizations who want to partner – including Systems Integrators, VARs, BPOs and Consultants, Marketing and Digital agencies, ISVs and custom software developers.
It means that on top of enabling partners to sell, service and build on Infobip solutions, Partner Connect now caters for Systems integrators and Consultants who want to sell its cloud communications and create their own service wraps, ISVs who want to integrate Infobip’s omnichannel products into their solutions in order to give their customer more choices and monetize the result.
Similarly, it accounts for VARs who want to sell omnichannel solutions and services, BPOs who want to build customer engagement into their service offering as well as digital agencies who want to ensure their customers’ brands are the most connected via their campaigns and customer engagement efforts.
Partner programs are popular business strategies that vendors can use to grow their sales footprint and diversify their network of users. Not only can they bring in revenue, but they can also be important links between vendors and customers. Similar to a company’s advisors or collaborators, partners can be crucial to the overall success of a business. Their impact on sales, market share, innovation, and even brand recognition can be huge.