Infobip, a global cloud communications platform is presently leveraging the Oracle Cloud Marketplace to orchestrate powerful consumer interactions through the integration of Oracle Advertising and Customer Experience and Oracle Digital Assistant.

With this integration, which enables businesses to deliver personalised, omnichannel messaging and nurture customer relationships across WhatsApp, Viber and SMS, Infobip has so far managed over 2 billion interactions via Infobip Viber Messaging for Oracle Eloqua, Infobip SMS Messaging for Oracle Eloqua, Infobip WhatsApp Messaging for Oracle Eloqua and Infobip Viber Messaging for Oracle Responsys.

Others are Infobip SMS messaging for Oracle Responsys and Infobip WhatsApp Messaging for Oracle Responsys.

Speaking on the integration, Veselin Vukovic, VP of Strategic Partnerships at Infobip said: “Today’s customer landscape is defined by the ‘always-on’ consumer, who wants to be able to pick up their phone and communicate with a brand as easily as they would converse with a friend. Strong customer engagement is about connecting with and delighting customers at the right time on the right channel”.

Veselin added that Infobip’s participation in Oracle Cloud Marketplace further extends the company’s commitment to the Oracle community and enables customers to easily reap the benefits of rich, conversational channels.

“We look forward to leveraging the power of the Oracle Cloud to help us achieve our business goals,” he said.

He also disclosed that Oracle customers can access Infobip’s WhatsApp API to deliver promotional and transactional messaging, ranging from package delivery notifications, account information and booking confirmations to loyalty points reminders and monthly statements.

Similar features may be available via SMS, depending on the services and available channels most important for the business and end customer. Oracle customers utilizing such services may have the ability to track open rates and engagement and help ensure personalized communication.

With demand for automation growing, using AI-based chatbots can help enable businesses to provide quick responses to FAQs and customer queries. The Oracle Digital Assistant has integrated Infobip’s WhatsApp solution, so businesses are enabled to manage incoming and outgoing messages, send rich media and input location.

Customers in the travel and utilities industry are already realising the benefits of the partnership to send airline miles and travel notifications, as well as invoices and energy updates, via WhatsApp.

Oracle Cloud Marketplace is a one-stop-shop for Oracle customers seeking trusted business applications offering cloud business solutions, including ones that extend Oracle Cloud Applications. Oracle Cloud is an enterprise cloud that includes next-generation security across a comprehensive portfolio of services including SaaS, application development, application hosting, and business analytics. Oracle customers may get access to leading compute, storage, data management, security, integration, HPC, artificial intelligence (AI), and Blockchain services to help enable them to augment and modernize their critical workloads. Oracle Cloud runs Oracle Autonomous Database, the industry’s first and only self-driving database.


ITPulse is a wholly information technology communication (ICT) news website, with a special focus on the African continent. The website provides up-to-date biz-tech news, analysis and comprehensive and thorough insight into the continent's ICT terrain

Leave A Reply