The ASUS 2022 Zenbook innovative laptops unveiled at Pinnacle of Performance Online Launch Event, can be described as world-leading innovation as the series comes readily available with an Ultra-powerful, compact and sophisticated feature for the next level of on-the-go creativity with a modern new look.
The laptop is redesigned for performance as the Zenbook Pro- and S-series offer fully enhanced performance in thin-and-light designs, OLED displays, and a modern new look. The most powerful Zenbook ever; the flagship Zenbook Pro 16X OLED with new AAS Ultra design redefines the performance achievable in a slim creator laptop.
Dual displays evolved: Zenbook Pro 14 Duo OLED with bigger, brighter displays, workflow-enhancing next-gen ScreenPad™ Plus and AAS Ultra design. Zenbook Pro series: Zenbook Pro 17, the first-ever 17″ Zenbook, and Zenbook Pro 15 Flip OLED, for the ultimate creative power and on-the-go versatility
While the Zenbook S series offers a premium ultrathin and ultralight Zenbook S 13 OLED and S 13 Flip OLED offer maximum portability, versatility, and power in a 1 kg design
The comprehensive new Zenbook Pro and Zenbook S portfolios include standard, convertible and dual-display laptops ranging in size from 13 inches to 17.3 inches, all featuring a modern new design and the latest high-performance 12th Generation Intel Core H-Series processors or AMD Ryzen 6000 H-Series processors, up to GeForce RTX 30 Series Laptop GPUs with the benefits of the NVIDIA Studio ecosystem, along with a dazzling array of performance- and productivity-enhancing innovations.
Speaking at the unveiling, Rex Lee, ASUS Vice President and Head of Personal Computer BU, assured that ASUS would continue in its relentless pursuit of innovation to push everyone’s creativity to the next level.
“Thanks to our users, ASUS has become worldwide No.1 NVIDIA Studio creator laptop brand. And since launching our most comprehensive OLED laptop line-up in 2021, ASUS has earned the worldwide No. 1 spot for OLED laptops,” he said.
He added that with the full enhancement of the brand-new Zenbook Pro and Zenbook S series, the iconic premium compact laptop series not only achieves the pinnacle of performance, but also features stunning OLED displays, unique innovations, and a modern new look.
During the event, a powerful new Incredible Comes From Within marketing campaign for Zenbook was unveiled by Galip Fu, ASUS Global Marketing Director, Consumer PC. “Over the last 10 years, the Zenbook series has been transformed, perfectly reflecting the ASUS journey in search of incredible,” he explained. “With our new 2022 portfolio, Zenbook moves to the next level. The incredible comes from within you, from all the people who see things from different perspectives, creating what has never been created.
Zenbook is perfectly placed to support those who will not settle, so we’re launching the Incredible Comes from Within campaign this year to continue in search of incredible.”