Author: ITPulse

The Click-to-chat ad analytics recently launched by Infobip will provide a holistic view of the entire customer journey, from ad engagement to conversion and will empower businesses with essential behavioural data. According to Ben Lewis, Vice-President of Marketing and Growth at Infobip, marketing specialists across all sectors can now effortlessly combine advertising via Meta channels and messaging conversations to set up powerful campaigns, tap into advanced analytics and elevate their ROAS to new levels. “Infobip can provide all the tools needed for tracking conversions – whether for abandoned carts or post-purchase behaviour – within one platform. Our Click-to-chat ad analytics…

By Austin Page Today, technology and digitization are integral to our lives and business operations. While the digital age has created numerous opportunities, it has also generated unprecedented security threats. As a result, the need for strong cybersecurity practices has never been greater. Nevertheless, the complexity of cybersecurity can be intimidating, presenting an obstacle for many organizations. By reducing the complexity of cybersecurity, we can empower organizations to confront digital challenges head-on. Let’s explore how we can make cybersecurity accessible and effective for your organization. Why Is Cybersecurity Important? In today’s tightly connected world, data is everything. It shapes business…

The Minister of Communications, Innovation & Digital Economy, Dr. Tijani Bosun is set to unveil a 4-Year strategic Blueprint 2023-2027 for the Ministry on October 2, 2023. The Minister disclosed this via his official Twitter handle @bosuntijani. “Looking forward to sharing our strategic plan for the @FMoCDENigeria on Monday, October 2nd. My team and I have spent the last few weeks getting briefed by the agencies and departments in our ministry and we have taken a lot on board in our original blueprint,” he said. He also appreciates all the feedback received both online and offline in the last month,…

The Executive Commissioner – Stakeholder Management at the Nigerian Communications Commission, Mr. Adeleke Adewolu has narrated how multiple taxations can stifle innovation and discourage investment in the Nigerian telecom sector. In a Keynote Address titled “Multiple Taxation: An Impediment to Economic Development, which he presented at the Regional Stakeholders Workshop on Multiple Taxation and Regulations in Ibadan, South-West Nigeria, Mr. Adeleke also noted that multiple taxations have become cancerous to economic development “Tax initiatives by the various tiers of Government typically manifest themselves in the form of multiple taxation and by design, they reverse growth, stifle innovation and discourage investment.…

Infobip, one of the leading global cloud communications platforms, has admitted that there are challenges around adopting omnichannel strategies, especially in the case of traditional banking institutions that are still heavily reliant on legacy technologies and processes. In an opinion article written by Dean Baker, Industry Team Lead: BFSI Southern & East Africa at Infobip titled ‘South African financial institutions adopt omnichannel strategies to retain customers and redefine CX’, the company that claims expertise in omnichannel engagement, noted that these challenges are inhibiting these financial institution’s response to fast-changing customer expectations.  “There are challenges around adopting omnichannel strategies, especially in…

Cyber experts at Geonode are warning users to be vigilant around their devices. Imagine living in a home where you can control the thermostat with your voice, or a fridge that can order groceries for you. Sounds like the future, right? Well, the future is already here, thanks to the Internet of Things, or IoT for short. But, while these smart gadgets make our lives easier, they also come with their own set of dangers. “Smart gadgets can make our lives so much easier, but they also come with risks. By knowing what those risks are and how to protect…

By Dean Baker While digital banking has gained widespread popularity in South Africa due to its convenience, some customers still demand one-on-one personalised interactions with financial advisors. As a result, banks are responding by moving away from multichannel communication and adopting omnichannel strategies that cater to the digital-first customer while also providing a seamless connection to advisors. The demand for personalised interaction with brands has largely been driven by changing customer expectations, with customers expecting to engage with banking organisations over the channels of their choice. This has largely been enabled by shifts in technology, with emerging technologies such as…

MTN Nigeria and Tezza Academy have expressed a shared vison in the structural transformation and economic growth of Nigeria through skills development particularly in young people. Senior Manager, IT Governance and Service Resilience, at MTN Nigeria, Mr. Dimeji Joseph, who was recently at the Tezza Academy in Lagos, said MTN’s focus on skill development is underscored by its continuous commitment to delivering services benchmarked on global standard. Amid an atmosphere of camaraderie that bore testament to the strong ties between Tezza Academy and the telecom giant, Joseph commended the Academy’s graduate trainees and management of Tezza Business Solutions for their…

In product management, perfect information is just a pipe dream. You hardly ever have the full data you require, and even if you do, it may fail to correspond. Product managers usually encounter a perplexing scenario where every choice appears risky. This is especially true for senior leaders tasked with the decision to launch a product, modify an existing product, or halt an existing product without the benefits of perfect metrics. Many product managers struggle with the gap between data and clear implementation, but senior leaders understand that incomplete information is not necessarily a setback but an opportunity to engage…

On the occasion of the 2023 International Literacy Day, QNET, the international lifestyle and wellness direct-selling company, reaffirms its unwavering commitment to advancing financial literacy as a cornerstone for building sustainable and peaceful societies in emerging economies. As the world undergoes profound transitions, the importance of financial literacy cannot be overstated. In a world in transition, understanding and managing finances are essential for individuals and communities to thrive. Financial literacy forms the bedrock for creating stable and peaceful societies, aligning perfectly with the 2023 International Literacy Day’s theme: ‘Promoting literacy for a world in transition: Building the foundation for sustainable…