Author: ITPulse

Data presented by OnlyAccount has shown that in the last five years, brands across the world have spent a whopping $90 billion on influencer ads, an indication that the rising popularity of influencers has boosted the total spending in this market to record highs. Over the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential users practically overnight. According to the data, marketers use influencer advertising because it is effective. The strong bond between influencers and their followers helps them to raise brand awareness, increase reach,…

Establishing and managing a business in Nigeria can be very challenging, especially when competing for customer attention and scarce resources. Delivering exceptional customer experience would be a strategic approach for businesses operating in Nigeria that want to stand out, take advantage of the opportunities, break-even, and stay successful. Businesses usually have a common goal of expansion. However, when the competitive business landscape is fierce, mere linear growth may no longer suffice. Instead, companies should strive for growth at scale to increase their revenue without a significant influx of additional resources. One of the most crucial starting points for growth at…

With technology and innovations permeating all sectors of life and redefining governance and development, Digivation Future Summit 2023 is set to probe the place of Africa in the unfolding global space that is defined by technology, business and innovation.   These were the words of Dr. Bayero Agabi, President of Digivation Global Network, owners of DFS.   In a press conference held in Lagos, Dr. Bayero said Africa must have a loud voice in the global economy now influenced by technology innovations from Cyber security to big data, artificial Intelligence and robotics.  The summit scheduled to hold on the 11th…

QNET, an e-commerce-based direct-selling company has pledged to support local initiatives and charities that are focused on financial education, health and sustainable development as part of the several initiatives aimed at giving back to the Nigerian community. The company stated this during the weekend at an expo, which coincides with its 25th anniversary in Lagos. “As part of our anniversary celebrations, we have pledged to support local initiatives and charities focusing on financial education, health, and sustainable development. This is in line with our strong commitment to corporate social responsibility, and youth empowerment,” said Biram Fall, QNET Sub-Saharan Africa Regional…

A Nigerian, Dr. Obadare Peter Adewale, Co-founder/Chief Visionary Officer (CVO), Digital Encode Limited, has emerged as Forbes Best of Africa Outstanding Digital Trust Leader of the Year 2023. The award is another testament to Dr. Obadare, a well-recognized subject matter expert with numerous successful engagements to his credit in Africa. A letter of notification of his nomination, signed by Mark Furlong, President, Custom Solutions Media, for Forbes Media, reads: “Through its awards, Forbes acknowledges and celebrates Dr. Obadare as among exemplary leaders, top businessmen, political leaders and dynamic personalities with records for far-reaching impacts and positive contributions to the development…

Omolaraeni Olaosebikan has proven not to rest on her oars just as she redoubled her commitment to the process of brand engagement and detailed brand storytelling, which are initiatives that have given her cutting edge in her career, whilst also showing consistency in clients’ satisfaction.  The CEO of McEnies Global Communications who is championing a 360-degree marketing communications powerhouse with cross-solution services while delivering a lecture on the benefits of Integrated Marketing communications at a seminar organized at Lagos Sheraton hotel recently said success in business is not ‘rocket science’ but conscious, unwavering determination and serious hard work.  Speaking specifically to the topic…

STARTING and running a business can be one of the most daunting tasks anyone can take on in the world and especially in Nigeria. There are several things you focus on as an entrepreneur and want to get over the line. However, while racing to ship out products, get your team sorted, raise funds, and run the business, it is important to keep track of your intellectual property assets while staying afloat. Having been in the technology ecosystem advising start-ups and businesses for the last 15 years, below are some of the mistakes founders make and steps you can take…

In today’s fast-paced world, consumers are the driving force behind any successful business. They invest their hard-earned money in goods and services with the expectation of a satisfactory experience. However, not all brands live up to their promises, leaving consumers disappointed and disheartened. Addressing this issue, BrandXchange, an innovative platform, has taken the bold step of empowering Nigerian consumers to give feedback on brands across various categories. Through their Consumer Value Awards (CVA) program, consumers now have a voice in determining the value of brands in 2023. BrandXchange’s initiative seeks, in the short term, to protect consumers and eventually transform…

In its effort at reinforcing its dedication to bolstering digital expertise and the nation’s cybersecurity defenses, he .NG Academy, established as a Special Purpose Vehicle (SPV) for the Nigeria Internet Registration Association (NiRA) has decided to engage security agencies in Nigeria. The aim of the engagement is to empower security agencies with an in-depth comprehension of the Fundamentals of the Internet and Cybersecurity. The capacity programme is designed to equip security professionals with the required knowledge and skills to effectively address the constantly evolving cyber threat landscape. Specifically, NiRA through the .ng Academy engages the Economic and Financial Crimes Commission…

Last year, we launched the Results about you tool to make it easy for you to request the removal of search results that contain your personal phone number, home address or email, right from the Google app or however you access Search. Now, we’ve significantly updated and improved the tool, helping you keep track of your personal contact information in Search and alerting you when we find it, so you can get it removed. In the coming days, we’ll be rolling out a new dashboard that will let you know if web results with your contact information are showing up…