Author: ITPulse

I hope this article meets your expectations. I’m pretty sure when you read on, this might not reflect what you anticipated, you know why? For a long time, we’ve always had a myopic view of branding or brand management. I won’t be talking about how your logo should look or what color combinations work well for a Nigerian business. All of these have little or no impact on the customer experience. Well, for differentiation and brand recall, it’s a good conversation to have, but that is not the focus of this my short scribble. So let me start by asking…

By Emmanuel Itori The lifeline of every business is enmeshed in the number and interactions of stakeholders as well as their activities in relation to the business. These stakeholders include the suppliers of the raw materials needed for the business to manufacture its offerings, the employees or human resources who engage in the production and the customers who are the end-users and the most important stakeholder in the cycle. The Customer Customers are consumers or end-users that products or services are made for in order to satisfy their needs with a series of unique experiences. The customer in turn has…

Available data from StockApps.com, has shown that the world’s largest social networking platform, Facebook has removed over 15 billion fake accounts in the last two years, five times more than its active user base. This is even as it also witnessed a surge in the number of users in the past few years, where hundreds of millions of people have joined its social media space to communicate, keep in touch with the latest trends or promote business, especially after the pandemic hit. Citing Scammers, who use fake Facebook accounts to connect with users, get their personal information and steal identities,…

The National Information Technology Development Agency (NITDA) has hailed the Adamawa State Primary Health Care Development Agency for developing a user-friendly mobile application that provides real-time and context-specific support for healthcare workers. The applaud came from the Director-General of NITDA, Mal. Ƙashifu Inuwa when he received the Executive Director, Adamawa State Primary Health Care Development Agency, Dr. Sulaiman Saidu Bashir and his management team at the Agency’s Corporate Headquarters in Abuja. “I must commend Adamawa Primary Health Care Development Agency on the giant strides it recorded while developing Digital Health Application, it is a laudable initiative,” he said, stressing that…

Apparently, the cry and wish for youth to take over leadership have become a myth that can never be realizable in our clime. However, so many have not realized such a reality and it continues to create lots of difficulties for the youth to understand how to navigate the Nigerian system and make a living out of it. Honestly, some of us have utilized opportunities that came our way and we have learned almost perfectly and realistically how you can aspire in the so much misunderstood Nigerian system. I am not in any way saying people are not ready to…

The need to digitize public services has become even more prominent since the pandemic, as quarantine and overall mobility restrictions have made citizens turn to online platforms. However, the efforts to create a smooth transition to the digital space are yet to earn the trust of the citizens, leaving governments with a riddle to solve: how to create e-services that people are eager to use?  Emerging markets have been following the digitization race. However, a lack of a user-oriented approach when designing e-services has been slowing down their progress, resulting in poor user engagement and unfulfilled expectations of citizens. According to Mindaugas…

Smile Communications Nigeria has reaffirmed its customer-centric focus by introducing three new, exciting International SmileVoice ONLY call plans to expand the reach of its popular SmileVoice service. The three plans are the 3-day validity plan that includes 23 minutes of talk time at the attractive price of only ₦200, the 7-day validity plan at the cost of only ₦500 that includes 60 minutes of talk time while the third offer consists of a whopping 125 minutes talk time with 30 days validity at the cost of only ₦1,000. Hitherto, SmileVoice ONLY plans were essentially for local calls and unlimited FREE…

An anti Cybersecurity firm, Sophos has disclosed seven methods used by cyber scammers and Malware Operators to abuse Google Forms to implement a wide range of attacks, targeting both organizations and individuals. According to the next-generation cybersecurity global leader, the extent to which cyberattackers abuse Google Forms came to light in its latest research titled “Phishing and Malware Actors Abuse Google Forms for Credentials, Data Exfiltration.,” “The extent to which cyberattackers abuse Google Forms came to light while we were researching how malware abuses encryption to conceal its activities and communications,” said Sean Gallagher, senior threat researcher at Sophos. He said Google Forms…

LG Electronics (LG) had last week showcased its wide range of Heating, Ventilation and Air Conditioning systems during the Elan Expo Exhibition at the Landmark Event Centre, Victoria Island, Lagos. From Residential Air Conditioners to a full lineup of Commercial Air Conditioners products, LG can transform any space into awe-inspiring, fully functional technological environments and deliver innovative business solutions tailored to customers’ needs. The centerpiece of LG’s Commercial HVAC solutions at this year’s exhibition is a major enhancement to its flagship Multi V 5 air-source VRF system featuring Air Handling Unit. This has been designed to bring together leading brands…

Inlaks Group has today announced Mr. Kyari Bukar, an experienced business leader in information technology, financial services and business analytics as the new Managing Director/Chief Executive Officer, Africa Operations for the company. Making the announcement in a statement, Inlaks said Mr. Bukar will succeed Femi Adeoti who has served as the CEO, Africa Operations for over nine years. Kyari has over 30 years of senior management experience in the Technology and Financial Services (Payment and Capital Market) in USA, Nigeria and Africa, and most recently was the Co-Founder and Managing Partner of Trans-Sahara Investment Corporation. A product of Ahmadu Bello…