Author: ITPulse

Data presented by OnlyAccount has shown that the amount of money advertisers have to pay to have their ads viewed by a thousand potential customers, (cost-per-mille (CPM) of social media ads) has significantly dropped by 30 percent year-over-year. This is even as figures have shown that over the past five years, brands and companies have spent $800bn on social media ads, with two-thirds of Gen Zers and almost half of Millennials making purchasing decisions based on social media ads, it’s no wonder they keep pouring money into this type of advertising. “The average cost-per-mille of social media ads has dropped…

The Chief Executive Officer of Redbubbles Events Limited, Bolifish PHC Enterprises and K2 Sparkles Enterprises, Ladi Osadebe in this interaction speaks about her business empire, the many challenges of doing business in Nigeria and how she has been able to surmount these challenges. Who is Ladi Osadebe? I am a graduate of Estate Management from the Abubakar Tafawa Balewa University, Bauchi and hold a certificate in Event Management from the New York Institute of Art and Design. I worked in the construction and facility management firms in Nigeria before moving on to found Redbubbles Events Limited in 2010. The company…

Hyper-personalization has revolutionized customer engagement by tailoring experiences through data analysis and thus enhancing the Customer Experience (CX) – from in-store to in-app – by enabling retailers to create immersive encounters aligned with preferences. However, despite market research showing that well-suited messages can make or break a brand’s image, with more than 60% of surveyed online shoppers stating that brands delivering non-personalized content would lose their loyalty, only a small percentage of retailers currently use hyper-personalization at all. Thus, with the shopping season about to come into full swing with Black Friday next month and the festive season thereafter, many…

Speed is no longer a nicety of the digital economy; it is the foundation of competitiveness. A millisecond separates a profitable financial transaction from a missed opportunity, the difference between whether a shopper successfully purchases something online, or whether a global communications platform is seamless or stuttering. Engineering to milliseconds is not a performance technology challenge; it is a matter of developing systems that will be able to respond to the demands of an economy where economies, industries, and lives are all being framed by digital responsiveness. Latency optimization is central to this practice. Every request across a distributed system,…

….The program aims to empower Ndi Anambra on core and advanced technology skills The Anambra State Government, through the Solution Innovation District (SID), has partnered with Decent Job Tech Skills Ltd., on its software development program called ‘Code Anambra’. This is a comprehensive training program to empower Ndi Anambra with advanced digital skills and opportunities in the global tech industry. Code Anambra is designed to equip Anambra youths with the knowledge,  expertise and practical skills in various core and advanced digital skills, including Web Development (Frontend), Web Development (Backend), Cloud Computing, Mobile App Development, Machine Learning, Game Development, Artificial Intelligence,…

QNET, a global lifestyle and wellness-focused direct selling company, has won two Bronze Stevie® Awards at The International Business Awards 2023, in recognition of its dedicated efforts to combat climate change and the transformative rebranding of its wellness brand, with a renewed focus on holistic lifestyles. The award ceremony, attended by over 100 winning companies, took place at the luxurious Cavalieri by the Waldorf Astoria in Rome, Italy, on October 13, 2023. The distinguished International Business Awards program acknowledged QNET’s substantial contributions to these vital causes, honoring the company in the following categories: Communication or PR Campaign of the Year:…

A survey by Sophos has revealed that nearly 75 percent of healthcare organisations data have been encrypted by cybercriminals, leaving only 24 percent that was able to disrupt a ransomware attack before attackers encrypted their data. The survey “The State of Ransomware in Healthcare 2023,” also shows that this is the highest rate of encryption in the past three years and a significant increase from the 61% of healthcare organizations that reported having their data encrypted last year. It is also an indication that the number of ransomware attacks before the attackers encrypted their data—down from 34% in 2022, which…

In a remarkable display of resilience and untapped potential, a rising generation of young women in Nigeria is boldly taking centre stage in the global tech industry. The digital age and the transformative power of the Internet have opened the doors to new opportunities, with the Vbank Women in Tech program leading the charge in nurturing these prospects for women. The Nest, in collaboration with Women in Tech Nigeria, facilitated by the generous sponsorship of Vbank, is delighted to announce the successful conclusion of the Women in Tech program. This program which empowered women in Nigeria to embrace technology by…

The National Association of Computing Students across all Nigeria Universities with over 300,000 members has conferred a national Award of Champion of Nigeria Digital Economy on the MD/CEO of New Horizons, Mr Tim Akano with a National Award as Digital Economy Champion of Nigeria. At a well-attended NACOS annual conference that took place at Nile University on the 11th of October 2023, NACOS leadership described Mr. Akano as one of the “major pillars in the ICT transformation in Nigeria, especially with regards to the Youth empowerment and Jobs creation”. NACOS President, Comr. Chihurumnanya Nwanevu appreciated the New Horizons CEO for…

After weeks of meticulous planning, testing, and eager anticipation, Konga TV, Africa’s pioneer 24-hour Buyers and Sellers TV platform, is gearing up for its much-anticipated public launch scheduled for Monday, November 6th, 2023, coinciding with Konga Yakata, Nigeria’s biggest Black Friday sales event.  Konga TV is a groundbreaking platform designed to offer the best deals and competitively priced products from a wide spectrum of sources, including manufacturers, distributors, merchants and resellers. It is dedicated to bringing these offers to millions of savvy shoppers in Africa’s largest market. Uniquely, Konga TV is Africa’s first-of-its-kind innovative TV platform solely dedicated to commerce,…