For millions of gamers across Nigeria, paying for games, subscriptions, and digital services isn’t always seamless. Transactions fail, cards get declined, and reliable options are limited.
That’s a problem PlaywithTomide knows firsthand not just as a creator, but through the everyday experiences of his community.
Now, he’s doing something about it.
PlaywithTomide has partnered with OneDosh and taken an equity stake in the company, stepping in as an active partner to help bring a more reliable way for his audience to pay, receive, and spend money across borders.
“What stood out to us wasn’t just Tomide’s reach, but also how closely he understands his community,” said Babatunde Osinowo, Co-founder of OneDosh. “This partnership is about building something that works for them, not just promoting the product, but solving a real problem in how they pay and transact.”
With one of the most engaged gaming communities in Nigeria, this isn’t about promotion; it’s about showing up and solving a real problem for people who deal with it every day.
Instead of traditional campaigns, the rollout will focus on:
- Integration directly into gaming content and live sessions
- Community-led activations, including tournaments and challenges
- Real, visible usage across the platforms his audience already uses.
The goal is simple: make the product part of how people already live, play, and transact not something they have to go out of their way to find.
By taking on a deeper role in the company, Tomide will help shape how OneDosh is introduced within his community, ensuring it feels natural, useful, and built for the way his audience already moves.