Author: ITPulse

As summer break draws to a close and the annual back-to-school buzz takes centre stage, Konga, Nigeria’s foremost composite e-commerce giant is once again leading from the front in aiding shoppers make tremendous savings with its Back-to-School campaign which goes live today. Spanning from Monday, August 14 till Monday, September 11, 2023, the much-anticipated Konga Back-to-School campaign promises mouthwatering offers and huge savings for parents, students, teachers and other stakeholders. On offer is a comprehensive list of packages designed to ensure shoppers get value for money on their Back-to-School shopping. Campus Deals: This covers everything students in institutions of higher…

A Former President of Nigeria Computer Society (NCS) Lagos Chapter Mr Rogba Adeoye has insisted that the National Executive Council election that produced Dr. Muhammad Sirajo Aliyu and other executive members in Bauchi recently is null and void. Speaking to ITPulse via a telephone conversation, Mr. Rogba Adeoye said a competent court injunction was obtained stopping the society from holding the election and wondered why a professional body like the Nigeria Computer Society headed by a professor would go ahead to disobey such a court order. “As far as anybody is concerned, the National Executive Council election held recently is null and…

The Director General of the National Information Technology Development Agency (NITDA), Mal. Kashifu Inuwa has received instructors and some beneficiaries of NITDA AI Developers Training (NAIDT) at the agency’s headquarters in Abuja.  This is part of its ambitious vision to produce a thriving community of artificial intelligence (AI) developers in the country and move towards shaping the future of technology. Speaking to them, Inuwa noted that the Agency has achieved what it set out to do during the pilot project in Abuja, and will be extended to other states.   According to him, the vision is to create a community…

In a groundbreaking move to foster academic excellence and empower the next generation of leaders, Accra Institute of Technology (AIT) has declared its commitment to providing generous scholarships for potential international students within the ECOWAS Region to boost regional educational mobility. Professor Clement Dzidonu, the President of AIT, said that the esteemed university is thrilled to announce the implementation of half and full-tuition fee scholarships, creating unprecedented opportunities for bright minds to pursue their dreams of higher education. “Recognizing the importance of quality education and the impact it can have on individual lives and society as a whole, AIT’s management,…

By Marcus Zackey The retail industry has witnessed a remarkable transformation in recent years due to the widespread adoption of mobile devices, leading to the emergence of M-commerce (mobile commerce). This paradigm shift has changed how companies engage with their customers and effectively drive sales. Mobile devices can collect and provide retailers with huge amounts of information to personalise their messaging based on customer behaviour, preferences, and unique interests. This has resulted in mass marketing being phased out, as brands and businesses can now rely on much smarter advertising mechanisms. The growth of this trend has compelled retailers to adapt…

QNET has launched the second phase of its financial literacy programme, FinGreen, to equip the youth in Nigeria with the knowledge needed for socio-economic empowerment. Like its pilot programme, the second phase will employ the train-the-trainers model, ensuring that the learning is transmitted to the community for a more sustainable outcome. The programme’s pilot phase trained 20 participants, who, using the peer-to-peer module in Lagos, Oyo, Osun and Ogun states, trained a total of 572 beneficiaries in just two months. The total number of beneficiaries in the pilot phase reached 592, exceeding the initial forecast of training 420 young people.…

The government of President Bola Ahmed Tinubu should without delay toe the path of the Indian government which recently imposed restrictions on the import of laptops, tablets, all-in-one personal computers and ultra-small computers and servers with immediate effect. This is in the spirit of product nationalism whereby countries deliberately promote patronage of homemade products and services to boost local productivity, create more jobs, encourage proficiency, and discourage capital flight. In addition, this will help build faith in Nigeria which is President Tinubu’s new sermon. Some Nigerian technocrats and ICT professionals have recommended the India policy for the Nigerian government, arguing…

Konga, Nigeria’s leading composite e-commerce giant, has pledged to roll out a feast of discounts and best-priced deals tailored to various segments of customers for its Back-to-School promotion which runs from Monday, August 14 to Monday, September 11, 2023. Sources at Konga insist that the company is keen to assist parents, students, schools and other corporates save big in view of economic realities, with thousands of heavily-discounted items expected to go on sale online at www.konga.com and offline in every Konga retail store nationwide, effective from Monday when the campaign kicks off. Riding on the popular #BacktoSchoolwithKonga, the month-long sale…

Data presented by OnlyAccount has shown that in the last five years, brands across the world have spent a whopping $90 billion on influencer ads, an indication that the rising popularity of influencers has boosted the total spending in this market to record highs. Over the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential users practically overnight. According to the data, marketers use influencer advertising because it is effective. The strong bond between influencers and their followers helps them to raise brand awareness, increase reach,…

Establishing and managing a business in Nigeria can be very challenging, especially when competing for customer attention and scarce resources. Delivering exceptional customer experience would be a strategic approach for businesses operating in Nigeria that want to stand out, take advantage of the opportunities, break-even, and stay successful. Businesses usually have a common goal of expansion. However, when the competitive business landscape is fierce, mere linear growth may no longer suffice. Instead, companies should strive for growth at scale to increase their revenue without a significant influx of additional resources. One of the most crucial starting points for growth at…